As per one of the reports of IBM institute, it was mention that 90 per cent of Indian Startups fail within the first five years due to lack of Innovation and proper Development. In that case, we can easily judge how strategy is a very crucial and vital part of any business. As we saw the number of startups is increased day by day in India. The main reason is the high capacity of venture capital of entrepreneur and low entry barrier in any business model. In that case, it's easy for anyone to start a new business entity. In the early stage of business due to high fund capacity, an entrepreneur takes more risk without any financial planning or any marketing strategy. This was the common mistake done by most of the startups. We can also connect this thing with the stage of business expansion as both are facing the same problems in some sort. I will try to expand that stage more in my next blog.